What our clients say
“impulssum has quickly become part of our team, and managed to pragmatically introduce a new dynamic price quotation mechanism based on qualification metrics identified by the sales team. This helped also equipping our sales team to talk more about value when talking to our customers.”
“Thanks to our project with impulssum, we now have a unified and data-backed pricing framework that brings real control and visibility. Their analytical rigor and hands-on support helped us align sales and business teams, improve governance, and identify concrete opportunities to grow our margins.”
“impulssum was able to identify all the needed improvement areas and together with them we have been able to create the set-up that allows us to manage these more actively now. Furthermore, they have been very flexible in their timelines to adjust them to our necessities along the project.”
“impulssum was able to quickly grasp the essence of our business and engaged well with our different stakeholders, creating lasting impact.”
“The team from impulssum did a fantastic job. This high priority project delivered not only the desired synergies, but also achieved a huge step towards integration, centralization, and professionalization within NovumIP.”
“Working with impulssum was always a joy. Using their expertise in Lead Generation and Sales Automation tools, they were able to guide us in our decision-making and implementation process effectively. What impressed us most was their ability to simplify complex situations into simple and clear decisions to be taken”
“Together with impulssum, we built structured processes and materials. The team from impulssum also acted as my trusted extension arm for ongoing BD topics and provided fantastic all-round support.”
“impulssum challenged our assumptions and managed to highlight gaps and opportunities which would have otherwise remained hidden. We are now well equipped to execute on the new strategy.”
“impulssum supported us superb along the journey to become even more customer-centric. With their engaged and iterative work style they effectively took the organization along and successfully delivered on the project.”
“We needed a Pricing Expert who could quickly grasp our business and deliver actionable insights that could be implemented in a reasonable timeframe. impulssum delivered all of this in a very cooperative way.”
“The impulssum team quickly managed to get a good grasp of our complex organization, focussing on what’s really important, and created the frameworks and forums to share what was required to take the next step.”
“Was a pleasure to work with impulssum again, pragmatic project approach & delivery. Exactly what we needed”
“impulssum has quickly become part of our team, and managed to pragmatically introduce a new dynamic price quotation mechanism based on qualification metrics identified by the sales team. This helped also equipping our sales team to talk more about value when talking to our customers.”
“Thanks to our project with impulssum, we now have a unified and data-backed pricing framework that brings real control and visibility. Their analytical rigor and hands-on support helped us align sales and business teams, improve governance, and identify concrete opportunities to grow our margins.”
“impulssum was able to identify all the needed improvement areas and together with them we have been able to create the set-up that allows us to manage these more actively now. Furthermore, they have been very flexible in their timelines to adjust them to our necessities along the project.”
“impulssum was able to quickly grasp the essence of our business and engaged well with our different stakeholders, creating lasting impact.”
“The team from impulssum did a fantastic job. This high priority project delivered not only the desired synergies, but also achieved a huge step towards integration, centralization, and professionalization within NovumIP.”
“Working with impulssum was always a joy. Using their expertise in Lead Generation and Sales Automation tools, they were able to guide us in our decision-making and implementation process effectively. What impressed us most was their ability to simplify complex situations into simple and clear decisions to be taken”
“Together with impulssum, we built structured processes and materials. The team from impulssum also acted as my trusted extension arm for ongoing BD topics and provided fantastic all-round support.”
“impulssum challenged our assumptions and managed to highlight gaps and opportunities which would have otherwise remained hidden. We are now well equipped to execute on the new strategy.”
“impulssum supported us superb along the journey to become even more customer-centric. With their engaged and iterative work style they effectively took the organization along and successfully delivered on the project.”
“We needed a Pricing Expert who could quickly grasp our business and deliver actionable insights that could be implemented in a reasonable timeframe. impulssum delivered all of this in a very cooperative way.”
“The impulssum team quickly managed to get a good grasp of our complex organization, focussing on what’s really important, and created the frameworks and forums to share what was required to take the next step.”
“Was a pleasure to work with impulssum again, pragmatic project approach & delivery. Exactly what we needed”
Read the story behind some of our engagements
Revenue in 12 months
Problem. Sales results reviewed after the fact, with activity in the CRM a black box and coaching coming too late.
What we did. The CRM run as a profit centre: activities captured, conversion measured per person, and activity targets and coaching set from the data.
Result. Gross profit up 16% (£4.4m to £5.4m), target reached up from 94.8% to 110.8%, and the return on the sales team up from 353% to 416%.
More activity, in less time
Problem. New-logo outreach was done by hand, so it lost out to every other task in the week.
What we did. Outreach automated end-to-end: prospects searched, enriched, checked and written back into the CRM, with every send and reply tracked.
Result. 24% more sales activity in the same working hours, with no headcount added, and a reply from 31% of delivered messages.
New-logo business in 12 months
Problem. New-logo targets, a small inbound-led sales team, and new hunters spending their week finding names.
What we did. Every company in the segment read and scored on one rulebook; about 40 named decision makers a month loaded into the CRM.
Result. Research time freed from the sales team, more new-logo activity, and 27% more new-logo business won after 12 months.
Activities checked automatically every week
Problem. Many projects running at once, with no central way to manage them; delays surfaced only when it was too late.
What we did. Central project management set up with owners, status and a steering rhythm; the weekly reporting automated.
Result. Delivery time per project down from 20 to 15 weeks after six months, tasks with no status down from 48% to 11% in under two weeks, and the tracker kept 95% up to date.
Sales productivity
Problem. Generic annual training, managers coaching on instinct, no link to individual targets.
What we did. PULSE data exposed each person's bottleneck; coaching aimed at it on live deals.
Result. 15% higher sales productivity, and managers being able to coach on real activity gaps.
Revenue on quoted business
Problem. Quote margins ranged 22 points across comparable deals, with no relationship between discount depth and win rate.
What we did. Value drivers defined with sales and embedded into the quoting tool.
Result. 12% more revenue on quoted business, with no fall in win rate.
Revenue upside from the customer base
Problem. A complex price list that had grown over the years, and a pricing driver that let customers share logins, so the value delivered could not be fully monetised.
What we did. One pricing driver chosen and the offer simplified into user-based bundles, validated with customer research; tools built for quoting and for customer communication.
Result. 85% of customers migrated in nine months, from ~3,600 accounts to ~35,000 users, with net revenue retention of 135% and churn up only ~0.4%.
Revenue, in 3–6 months
Problem. Flat-percentage increases sent to every customer; sales discounting defensively to protect relationships.
What we did. Targets set per segment with value argumentation; acceptance and leakage monitored live.
Result. 5% more revenue within three to six months, from a segmented increase rather than a flat one.
Kick-off to prioritised roadmap
Problem. Multiple improvement initiatives running in parallel, none prioritised, no agreement on what "good" looked like.
What we did. Maturity assessed across the funnel; initiatives scored on impact, feasibility, budget and ownership.
Result. A prioritised roadmap in four weeks, agreed by the management team and then executed by the client’s own people.
Quantified opportunity, in four weeks
Problem. Pricing, cross-sell, churn, process and tooling all suspected, none quantified, no agreement on what to do first.
What we did. Structured data set, then the insights, then a decision on actions with management.
Result. €6.5m of opportunity across five areas, each with a euro value, a feasibility score and a rank.
Companies and investors we have worked with
Coca-Cola Europacific
Halfords
Webfleet
Centric
valantic
Castolin Eutectic
SoFine Foods
Euramax
Klafs
Team Eiffel
Questel
Human8
Woodvision
Transcarbo
Kinkelder
Gouda Refractories
Staedean
Hive Streaming
Datascope
acora
Liberty Global
Optimum
YourhostingCoca-Cola EuropacificHalfordsWebfleetCentricvalanticCastolin EutecticSoFine FoodsEuramaxKlafsTeam EiffelQuestelHuman8WoodvisionTranscarboKinkelderGouda RefractoriesStaedeanHive StreamingDatascopeacoraLiberty GlobalOptimumYourhosting
Rivean Capital
Verdane
TowerBrook
Parcom
Paragon Partners
Pangea
Palatine
Freshstream
LDC
Mentha
IK Partners
Imker Capital
MiddleGround
Egeria
Deutsche Private Equity
Bolster
Battery Ventures
AureliusRivean CapitalVerdaneTowerBrookParcomParagon PartnersPangeaPalatineFreshstreamLDCMenthaIK PartnersImker CapitalMiddleGroundEgeriaDeutsche Private EquityBolsterBattery VenturesAurelius