Price increase

Increase prices with confidence, without losing customers or control

Inflation, cost pressure and margin erosion make price increases unavoidable. Most are handled ad hoc: flat percentages, late communication, reactive discounting. Sales is uncomfortable, finance sees leakage, and the increase delivers less than initially anticipated. We set a target per segment and help your team hold it.

Watch the video: explaining price increase in two minutes
Measured in one engagement
Price level before
100
Price level after
105
Price increase realised+5%

A target per segment, not a flat percentage.

What changes for you

You raise prices and keep the customers

01

A clear, defendable logic for who gets which increase and why.

02

A sales team that holds the price without reaching for a discount.

03

A clear view of progress, risks and remaining upside.

Customer case

+5% revenue

Download the case to see how we did it and how it fits your price increase plans.

Example investment vs returns EBITDA effect of recent projects one year after go-live

in EUR

Industrial company
As % of revenues  8%
ROI 123x
5.780.000
65.000
EBITDA effectInvestment
Professional services company
As % of revenues  4%
ROI 26x
1.300.000
54.000
EBITDA effectInvestment
Is this you?

Price increases under-deliver because sales fears losing volume

01

Price increases are decided top-down and lost bottom-up in execution.

02

Every customer gets the same message, whatever their willingness to pay.

03

Sales reacts defensively and uses discounts to save relationships.

04

Nobody monitors the achieved against the planned increase.

How it works

One process from target to measurement, so the increase is applied consistently, defended and measured

1Identify the price increase target for the company
2Define the targets per client segment
3Build the argumentation and create texts for the segmented client communication
4Pre-discuss with high impact customers
5Prepare and send Emails and other communication
6Negotiate & prepare reactive communication
7Monitor price increase effect
Is this for you?

Best if you need margin improvement without damaging customer relationships

This IS for you, if
  • You need measured margin improvement within months, not years
  • Cost pressure or inflation makes price increases unavoidable
  • You want a target per segment, not one percentage for everyone
This is NOT for you, if
  • You already run disciplined, segmented price increases
  • Increasing prices is not an option for your business
  • You want one quick percentage across the board, not a structured project

If this sounds valuable to your company, book a meeting with us. Or use the form below.

Next step

Contact us with your question or problem

If you would like to get in touch, or you have a specific question, please feel free to reach out by filling in the form.

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