Give the week back to selling
We automate the commercial process with AI, so the same team handles more volume at higher quality, without adding headcount.
What cutting cost of sales actually did
Do you recognise any of these situations?
A third of the sales week goes to admin.
We follow and time the end-to-end process with the people who run it, so you find out where the hours actually go, not where everyone assumes they go. Then we automate the few steps that carry most of the loss.
You bought AI tools and it just looks like it added cost without an increase in results.
AI tools add cost and require eliminating tasks that people did otherwise, ideally in a higher quality manner. We start by looking at the processes and identify which process steps have the highest possibility to deliver a positive ROI. Only then do we look at which tools or process automations can actually deliver higher value and output. Furthermore, we believe that proving the automation works before starting the next one is also a vital part, as otherwise the first feedback, which may add value, is not taken into account.
Your CRM is an expensive graveyard of contacts.
We identify the sales process of your team, incorporate improvements into it with a focus on capturing all relevant sales activities, remove the fields that exist for reporting nobody reads, and measure adoption month by month instead of mandating it.
Processes differ by person and by region.
The map comes before the automation. Where variation is real we design for it; where it is habit we standardise it, with the team, not over their heads.
You have no idea what your sales team is actually doing.
We change your processes and tooling so that activity can be captured in your CRM, giving you comparable data per person. When set up right, this may even mean sales needs to log less into the CRM but you get almost complete information. That helps with adoption as well, obviously. With that data foundation, you can then start steering much more proactively and coach the team to outperform instead of missing targets every quarter.
Your new hunters spend their week finding names instead of calling them.
We build the list for them: every company in your segment read and scored on one rulebook, with the decision makers found and loaded into your CRM every month. Then the outreach itself can be automated, so the hunters spend the week in conversations.
How we cut cost of sales
Cost of sales is the time and money spent to win revenue. In most mid-market B2B organisations a large share of it is research, follow-ups and administration, not selling. We automate the workflow around selling, one workflow at a time, so hours go back to customer conversations without adding headcount. Each one is fully implemented and improved with initial feedback before the next starts, which is why it sticks.
“Buying AI before the data layer exists is the most expensive mistake we see. The data basis needs to be fixed as a first step for AI and automations to deliver their full potential.”Valery, Chief Data Officer, impulssum