Coach each salesperson on their own activity and results
Most sales teams coach on gut feel, generic training and lagging KPIs. Managers see results drop but cannot see where or why. We show where, per salesperson, and coach on that before the target is missed.
Watch the video: explaining Sales COACH in two minutesOne client. Coaching per salesperson on live deals, through their own managers. Measured against each person’s prior conversion rate.
Managers coach each person on their own numbers
Coaching priorities identified per salesperson based on their own targets and benchmarked.
Development actions per salesperson, agreed with their manager, tied to their target.
Performance actually improves per salesperson, and we measure it when it happens.
+15% sales productivity
Download the case to see how coaching on activity data changed sales behaviour and results across the funnel.

Coaching is generic and its effect is invisible
You cannot see which sales activities lead to results.
Training topics are chosen for the whole team, not for each person’s own gaps.
Managers cannot link coaching to each person’s revenue target.
Data shows where each salesperson loses deals in the funnel. We turn that into coaching topics, a plan per person and follow-ups against their target.
Coach on
the job
We coach people on the topics that need improvement on the job
Classical
training
We explain the method and hand over the knowledge
Group feedback
session
Sessions after training for accountability, open questions and discussion
Best practices
group
Salespeople share what works and support each other
Best if you want coaching tied to measured sales results
- You want to coach based on data, not gut feeling
- Managers need to know where to focus their coaching
- Each person’s target should set their development plan
- You only want generic sales training without follow-up
- Managers will not coach on performance data
- You do not want sales activity and behaviour to be visible
If this sounds valuable to your team, book a meeting with us. Or use the form below.