Turn what customers value into packaging and prices that sell
Most price lists are built from features, costs or benchmarks, so prices reflect what is sold, not why customers buy. New price lists are judged on new customers, while the biggest impact and risk sit with existing ones. We build the packages and prices from what customers value.
Watch the video: explaining value based pricing and packaging in two minutesRevenue from existing customers, £m
Prices follow what customers value, for new and existing customers
Clear pricing and packaging options grounded in customer needs.
Sales, finance and operations all sell and process the new prices correctly.
People trained to sell the new pricing structure with confidence.
New pricing live within three months
Download the case to see how we got a packaging and price list built on customer preferences live and sold within three months.
- Increase company revenue and margins
- Sensible price buildup from tier to tier
- Identify product migration paths per customer
- Assess what each existing customer would pay after being migrated
Your price list is built around products, not customer value
Packaging and pricing evolved over time, not from buying behaviour.
The price list is built around features, not customer value.
You believe more pricing impact exists, but do not know where.
A major pricing change feels risky and unfamiliar to your team.
Customer preferences shape the packages, prices are tested and simulated, then rolled out with tooling, governance and trained teams
- 1Find out what your customers need and what they will pay.
- 2Shape the packages from those customer needs.
- 3Test the prices with customers and simulate migrations.
- 4Roll out with tooling and governance.
- 5Train the teams to sell the new pricing.
For companies that want to rebuild pricing, not tweak it
- You want to redesign pricing based on customer needs
- You need to realize higher prices on new and existing customers
- You want teams trained to sell pricing with value arguments
- You want margin impact that is measured and repeatable
- You only want a quick price increase without changing packaging
- You cannot get sales, finance and operations to agree
- You want a concept, but not implementation support
If this sounds valuable to your company, book a meeting with us. Or use the form below.