What they wanted:Novagraaf already held a good market positioning when we started the conversations, with strong business results and even stronger targets. Many value creation topics were already tackled, and Novagraaf challenged us to further optimize their bottom line through commercial measures.
What we didWe engaged with Novagraaf to better understand their customers’ needs and subsequently initiated a Value Based improvement program. This program included initiatives such as increasing delivered and perceived value to customers, improving Novagraaf’s price position as well as implementing monitoring solutions which all have been translated to an implementation plan. We then also supported the initial implementation phase of the programme.
What we achievedBesides realizing the set quantitative and qualitative targets (incl. sizeable EBITDA increase), we initiated a bigger Customer Centricity programme that included e.g. CEX improvements, value communication enhancements or customer feedback dashboards.