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Marketing Consulting

What they wanted

As a European leader in telematics systems (data from vehicle operations), helps its customers unlock potential from managing fleets of vehicles. A key strategic growth pillar is in the large, enterprise, customer segment. Our client wanted to understand the product gaps that need to be closed for success.

What we did

We started by analysing all internal data, which quickly allowed us to form key hypotheses for needed change. These hypotheses were tested with internal interviews, as well as customer interviews. We developed a long-list of gaps covering many business areas. We further prioritized the gaps, defined key enablers and developed a roadmap.

What we achieved

By taking a step back, we quickly realized that real success in the targeted segment was only possible through a transformation, and by addressing areas much broader than product alone. This includes e.g. changing the organizational setup, reviewing existing processes or developing new supporting systems. We helped our client understand the hurdles and kick-off a transformation programme.

"Impulssum challenged our assumptions and managed to highlight gaps and opportunities which would have otherwise remained hidden. We are now well equipped to execute on the new strategy." – VP of Sales and part of the Executive Team
Ready to create lasting impact
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