What they wanted:
Our client is a market leader in its home market with a premium product offering, challenged by new market entrants with low price digitized offers. Growth ambitions were mainly set in new market segments & regions. The client's main question: How to secure market leadership & margins in the home market, and realize growth ambitions in new markets?
What we did
We started with quantitative client research, strategic market analysis and analyzed the product cost basis. This was followed by identification of new Customer Value Propositions, driving digitization further and enhancing perceived customer value. We created the full transformation implementation plan, identified project managers and handed over to the team.
What we achieved
We delivered the project in scope, on time & in budget. Company repositioning was embraced by the Executive Management Team. W initiated the bigger Customer Centricity activities (e.g. Quality optimization program, Product Roadmap, Value Communication) and initiated activities to realize 0.3% Revenue and 10.1% EBITDA increase within 2 years